SUPPLY MANAGEMENT :STRATEGIC SOURCING

At the forefront of every CEO’s mind is the question: “How do I make my company achieve a superior financial performance?” Superiority, whether measured in terms of profits; earnings or sale growth; return on investment, equity, or assets, is a relative concept. In this context, it means doing better than the previous quarter, the industry average, or rivals. Of course, it is every CEO’s dream to build a track record of consistently achieving a superior financial performance. To do so, a company must produce pruducts and services that uniquely benefit customers in the most cost effective manner.