MANAGERIAL ECONOMICS: FOUNDATIONS OF BUSINESS ANALYSIS AND STRATEGY (ISE)

Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics. 

Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.

 CHAPTER 1:?Managers, Profits, and Markets? 

CHAPTER 2:?Demand, Supply, and Market Equilibrium? 

CHAPTER 3:?Marginal Analysis for Optimal Decisions? 

CHAPTER 4:?Basic Estimation Techniques? 

CHAPTER 5:?Theory of Consumer Behavior? 

CHAPTER 6:?Elasticity and Demand? 

CHAPTER 7:?Demand Estimation and Forecasting? 

Online Appendix 1: Estimating and Forecasting Industry Demand for Price-Taking Firms 

CHAPTER 8:?Production and Cost in the Short Run? 

CHAPTER 9:?Production and Cost in the Long Run? 

CHAPTER 10:?Production and Cost Estimation? 

Online Appendix 2: Linear Programming 

CHAPTER 11:?Managerial Decisions in Competitive Markets? 

Online Appendix 3: Producer Surplus and Economic Rent 

CHAPTER 12:?Managerial Decisions for Firms with Market Power? 

CHAPTER 13:?Strategic Decision Making in Oligopoly Markets? 

CHAPTER 14:?Advanced Pricing Techniques? 

Online Appendix 4: Pricing Multiple Products Related in Production 

CHAPTER 15:?Decisions under Risk and Uncertainty? 

CHAPTER 16:?Government Regulation of Business? 

Web Chapter 1: The Investment Decision