Out of stock
MARKETING ANALYTICS: A PRACTICAL GUIDE TO IMPROVING CONSUMER INSIGHTS USING DATA TECHNIQUES
Softcover
฿ 1,062.00
1,250.00
Discount 15 %
Book info
Barcode : 9781398608191
ISBN : 9781398608191
Year of print : 3 / 2023
Size ( w x h ) : 0 x 0 mm.
Number of pages : 336 Pages
Book category : การตลาดทั่วไป
Product details : MARKETING ANALYTICS: A PRACTICAL GUIDE TO IMPROVING CONSUMER INSIGHTS USING DATA TECHNIQUES
| Who is
most likely to buy and what is the best way to target them? How can I use
both consumer analytics and modelling to improve the impact of marketing
campaigns? Marketing Analytics takes you step-by-step through these areas and
more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage. |
Related products
Customers who bought this product Also bought this product
Review score from buyers
0 Full 5 Star
0 People
0
0
0
0
0
MARKETING ANALYTICS: A PRACTICAL GUIDE TO IMPROVING CONSUMER INSIGHTS USING DATA TECHNIQUES
Softcover
Normal price
MARKETING ANALYTICS: A PRACTICAL GUIDE TO IMPROVING CONSUMER INSIGHTS USING DATA TECHNIQUES
฿ 1,062.00