หนังสือปกอ่อน
฿ 1,691.00
1,990.00
ประหยัด 15 %
Barcode : 9781529734515
ISBN : 9781529734515
ปีพิมพ์ : 7 / 2021
ขนาด ( w x h ) : 0 x 0 mm.
จำนวนหน้า : 496 หน้า
หมวดหนังสือ : การวิจัยสาขาวิทยาการจัดการ
This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more.
The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning.