หนังสือปกอ่อน
฿ 855.00
950.00
ประหยัด 10 %
Barcode : 9781398608924
ISBN : 9781398608924
ปีพิมพ์ : 1 / 2023
ขนาด ( w x h ) : 0 x 0 mm.
จำนวนหน้า : 216 หน้า
หมวดหนังสือ : การบริหารธุรกิจ
Achieve successful digital
transformation with this authoritative guide designed specifically for
established organizations.
At a time where even the most recognized business models are under threat,
organizations risk devastation if they do not transition successfully to the
new digital reality. Yet what works for digital natives does not always work
for established organizations. Recognized as one of the world's top global
executives leading innovative transformation, Neetan Chopra's deep experience
of steering organizations through digital disruption drives the practical
approach of Accelerated Digital Transformation. Having designed transformation
journeys, overcome setbacks and driven outcomes within multiple leading
companies, Neetan Chopra tackles key factors for established organizations
including inertia, impetus, outcomes, digital capabilities and culture.
The book is underpinned by a tried and tested framework that will guide readers
step by step through the entire digital transformation journey. This will be an
essential resource for leaders, managers and practitioners leading and
executing digital transformation.